Facebook is boosting its efforts to place additional news in its News Feed.
That is, real news from the news media, instead of standing updates from friends.
The world's biggest social network, cognizant of its growing importance for locating news, aforesaid during a web log post on Mon that it's rewriting the approach it delivers data to its billion-plus users.
"People use Facebook to share and connect, together with staying current on the most recent news, whether or not it's concerning their favorite celebrity or what is happening within the world," aforesaid the web log post from Facebook engineering manager Varun Kacholia and computer user Minwen Islamic Group.
"We've noticed that individuals get pleasure from seeing articles on Facebook, so we're currently paying nearer attention to what makes for top quality content, and the way usually articles square measure clicked on from News go after mobile. What this implies is that you just might begin to note links to articles to a small degree additional usually (particularly on mobile)."
(Also see: Facebook's News Feed revamp puts 'mobile first')
The web log noted that "our surveys show that on the average folks like links to prime quality articles concerning current events, their favorite sports team or shared interests, to the most recent culture."
And Facebook can tweak the approach its displays articles in user News Feeds: "This means prime quality articles you or others scan might show up to a small degree additional conspicuously in your News Feed, and culture photos might show up to a small degree less conspicuously," the engineers wrote.
They another that Facebook also will "show folks extra articles kind of like ones they'd simply scan."
"Soon, once you click on a link to a piece, you'll see up to a few connected articles directly below the News Feed post to assist you discover additional content you'll realize fascinating," they aforesaid.
But to avoid decreasing the updates from friends, Facebook can revise its "bumping," which implies that once a user reads a piece it should not show up once more within the News Feed unless there square measure new comments from friends.
A study earlier this year showed Facebook is turning into a key supply of reports for users of the large social network, although folks discover articles largely by accident.
The study by the bench centre, together with the Knight Foundation, found sixty four % folks adults use Facebook, and nearly 1/2 those get some news from the service. That amounts to 30 percent of the US population who are "Facebook news consumers," Pew said.
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